A prominent marketing funnel specialist as well as a renowned speaker and educator focusing on and advocating for female entrepreneurship, Grace Lever founded GraceLever.com with the goal of empowering fellow female entrepreneurs to “stop dreaming and start doing.” Grace Lever, who in the last financial year alone helped clients generate revenue exceeding $20 million in her role as director and co-founder of Inbound Marketing, has drawn on her own professional successes to advocate for female entrepreneurship while focusing on lifestyle businesses in particular. Now living in the wine region of Adelaide Hills, Grace continues to host her wildly popular live “Doing Days” workshops and offers regular guidance to the community of female entrepreneurs she hosts at GraceLever.com.
What do you (or your business) do?
I have several successful businesses that I’ve streamlined and automated to such a degree that I am able to focus the bulk of my energy on supporting female entrepreneurship through educational workshops and other programs offered through GraceLever.com.
How long have you been in business?
GraceLever.com is now entering its fourth year, and I am immensely proud of what my community of female entrepreneurs has been able to accomplish during this time. I’m also quite excited for a future in which more and more women confidently pursue and achieve their loftiest entrepreneurial goals.
How do you stay successful in your industry?
I developed several core principles that I felt would serve as a sort of professional compass to ensure my career remained sharply focused on the goals and objectives I identified as most important to me; over the years, I’ve returned to those core principles time and again as a reminder to remain keenly focused on the “doing” rather than the “dreaming.”
Have you ever been to Australia?
Yes, I’ve traveled all over Australia and currently live in Adelaide Hills.
What part of Australia?
In order to continually advocate for female entrepreneurship, I travel throughout the country to host educational workshops and events, but I am most familiar with Sydney — where I attended college — and the Adelaide Hills region in which I currently live.
What is your favorite restaurant to visit while in Australia?
My husband and I love to dine close to our home in Adelaide Hills, and our favorite restaurants in the area include Talunga Estate, Maximillian’s, and The Lane Vineyard.
What is something someone must-do when in Australia?
I don’t think I ever fully appreciated the inherent beauty of the Adelaide Hills wine region until we began living here, so I suggest that spending time in Australia’s wonderful wine country is an absolute “must-do” for anyone who is even remotely keen on wine or even just the peaceful atmosphere of the countryside.
Would you come back?
I adore the fact that my work allows me to visit just about every part of the country on such a regular basis, and I can’t think of any place I wouldn’t want to visit again.
Was it a business or pleasure trip?
For me, traveling for business is inherently pleasurable, so let’s just say it’s a little of column “A” and a little of column “B.”
What has travel taught you that you have applied in both your personal and business life?
Even though I adore nature and enjoy spending time in any peaceful setting, it is always the people you meet along the way that really makes traveling so enjoyable. In business, I’ve always tried to develop a people-focused approach in everything I do, which has always served me well.